Chelsea Freer, 25, noticed something amiss when she cut into one of the fish fingers to check if it was cooked. Instead of finding minced Alaska pollock, she found "hundreds" of white balls inside it.
Freer immediately shared her experience on Facebook to warn others about the unusual discovery.
She wrote:
“„When I saw the eggs I felt sick looking at them. I gagged. When I chopped another one in half, it was alright, but I threw them all in the bin. It's put me off buying fish from there.
Asda responded to the incident by apologizing to Freer and confirming that they had received no similar complaints. However, they did note that there is always a small risk of fish eggs making their way into the final product despite processes in place throughout the supply chain to prevent this from happening.
While fish eggs, also known as roe, are considered a delicacy in some parts of the world, they are not typically included in frozen fish products like fish fingers. The unexpected discovery of fish eggs in a product that is meant to contain only minced fish is particularly unsettling for some consumers.
Freer received a £5 voucher for the box of fish fingers but refused another box of the same product. She has also made an email complaint to the supermarket.
The incident has left Freer wary of giving fish fingers to her two-year-old son, Leland, who loves the food. "My boyfriend has said, make sure you don't give him fish fingers ever again," she said.
Fish eggs found in fish fingers Freer's decision to share her experience on social media highlights the power of consumer voices in shaping the food industry.
Social media has provided consumers with a platform to share their experiences and opinions, and companies have had to adapt to meet the demands and expectations of their customers.
The discovery of fish eggs in a food product meant to contain minced fish is sure to raise concerns among consumers. Asda's response and actions to address the issue will likely be scrutinized by other consumers as well.
This incident serves as a reminder to all consumers to be vigilant when it comes to the food they consume. While companies have processes in place to ensure the quality and safety of their products, unexpected incidents can still occur.
By speaking up and sharing their experiences, consumers can hold companies accountable and push for greater transparency and accountability in the food industry.